5th August, 2020 by Owen Bellwood
UK distributor Cellar Trends will provide cocktail-making kits for bars and restaurants across the UK as part of a £75,000 (US$98,000) support effort to help the on-trade recover.
The Kickstarter Cocktail Kit Programme will see the distributor, owned by Amber Beverage Group, provide cocktail kits and point of sale merchandise to on-trade venues in the UK. The support offered by Cellar Trends is estimated to be worth £75,000 (US$98,000).
Each cocktail kit from Cellar Trends will contain all the ingredients required for customers to create 10 of the UK’s top-selling cocktails, including the Pornstar Martini, Mojito or Tom Collins.
Mark Harris, sales director at Cellar Trends, said: “Working in partnership with the on-trade is at the heart of the Cellar Trends brand building ethos.
“As such, we are thrilled to see life coming back into the on-trade and are delighted that we can support some of our key customers though the Kickstarter Cocktail Kits as they navigate the new and challenging trading conditions.”
Cellar Trends has also partnered with mixer brand Double Dutch to develop a Restaurant Kit, which features Marques de Vitoria Crianza, Chang Beer and a variety of spirit brands.