28th July, 2020 by Melita Kiely
Belize-based Copalli Rum has appointed Elayne Duff and Julie Reiner as global brand ambassadors.
Duff founded on-trade consultancy firm Duff on the Rocks and has also worked as head mixologist and luxury spirit brand ambassador for Diageo in the past. She also appeared on the show Bar Rescue.
Reiner is the co-owner of award-winning New York bars Clover Club and Leyenda, and has also published a cocktail book, called The Craft Cocktail Party: Delicious Drinks for Every Occasion.
As Copalli Rum ambassadors, Duff and Reiner will lead training and education programmes for industry professionals and consumers, and will also work with bartenders throughout the US to encourage support for Copalli’s sustainability credentials.
Nick Anderson, Copalli Rum CEO, said: “Environmental principles should be a core value for all tiers in the industry, and we believe our global ambassadors share the rewarding satisfaction of crafting great cocktails while remaining socially conscious.
“Copalli is honoured and fortunate to be partnering with Julie and Elayne to tell our brand story. Their incredible backgrounds complement each other and their passion for advocating the mission of Copalli Rum will elevate the conversation with our customers and consumers.
“We sought discerning mixologists like Julie and Elayne to act as disruptors within the rum category and create a greater understanding and transparency around ingredients, production process and age statements.”
Copalli Rum is available in the US via in-store and online retailers, including those in California, Florida and New York. It is also available across Europe, including France, Germany, Italy, the UK and more.