William Grant & Sons-owned Discarded Spirits has created reusable face masks from wasted milk.
In light of the Covid-19 pandemic, many countries have made face masks compulsory while in enclosed public spaces.
Discarded has partnered with Mi Terro, a company that extracts the casein protein molecules from the bacteria found in ‘bad’ milk. The firm then uses dynamic flow shear spinning to create sustainable fibres, which Discarded has use to create face masks.
Discarded Milk Masks are thought to be a first, and to help the on-trade during the pandemic, Discarded will be distributing 600 Milk Masks to bars across London for free.
Furthermore, Discarded employed furlough staff from the hospitality sector to make the face masks, providing additional work for those who were impacted by the Covid-19 crisis.
Shana Gujral, marketing executive, William Grant & Sons, said: “We have encountered a truly drastic change in the on-trade and it is vital that we support our bartenders going back to work in a completely new environment.
“Typically, face masks are single use and have been named the new plastic bottle as they contribute to marine debris with a 450-year lifespan.
“So in true Discarded Spirits fashion, we sourced fabric, which uses biotechnology to turn wasted milk into cotton fibres. This creates a super soft and breathable material, perfect for face masks and champions one of the UK’s most wasted household ingredients.”
Discarded is also giving away a select number of limited edition masks to the public. For more information on how to win a Milk Mask, visit the Discarded Instagram page.
Discarded’s inaugural product was Discarded Cascara Vermouth, which is made from leftover cascara berries – a by-product of coffee production.
In December 2019, the range expanded with the launch of Discarded Banana Peel Rum, a Caribbean rum infused with banana peel.