20th August, 2020 by Melita Kiely
Blended Scotch whisky Johnnie Walker has created three limited edition bottles for its Red Label, Black Label and Gold Label Reserve expressions to celebrate 200 years of the brand.
Each bottle was named after the colour of its slanted label, but this has now been upgraded to an opaque wrap for the limited edition designs.
Johnnie Walker founder John Walker opened a small grocery store in Kilmarnock, Scotland, 200 years ago. He eventually began to sell and make blended whisky.
His son Alexander launched Johnnie Walker’s first commercial blend in 1867, called Old Highland Whisky. Today, the Johnnie Walker brand is owned by Diageo and is available in 180 countries.
Ali Reynolds, Johnnie Walker GB brand ambassador, said: “These limited edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone.
“This striking new design is sure to stand out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.”
All three bottles are available to purchase now from major retailers and online at shop.malts.com.
Last month, Johnnie Walker unveiled four limited edition whiskies also created to mark its 200th anniversary.
The brand will also debut a plastic-free, paper-based bottle in 2021 after parent company Diageo partnered with venture management company Pilot Lite.