Manchester-based Kingsland Drinks has established an independent spirits business, which will be led by former Mangrove executive Becky Davies.
The new business, which is yet to be named and will launch soon, will be backed by wine and spirits supplier Kingsland Drinks. The new company will offer a portfolio of premium brands for the on- and off-trade, including new and emerging brands.
The firm, which will also be based in Manchester, will benefit from Kingsland’s route to market capabilities.
Andy Sagar, executive chairman of Kingsland Drinks, said: “It’s early days in the formation of the new company, but we’re very much behind supporting its growth and footprint across the industry. Under Becky’s expert eye, it will exist as a standalone business with the freedom to grow and evolve naturally.
“Critically, its offering will be a welcome shot in the arm for premium drinks; UK consumers are increasingly seeking out new and exciting drink sand becoming more sophisticated in their choices and knowledge.
“We’re already hugely excited about the offering Becky is curating and have incredible confidence that, with Becky at the helm, it’ll become a destination for outlets seeking stand out luxury and premium drink brands.”
Davies previously worked as an on-trade sales director for Mangrove Global, and has formerly worked at cocktail bars in Manchester and Leeds before moving into sourcing, sales and management.
At Mangrove, Davies worked with more than 40 different brands across a number of spirits categories.
Davies said: “Spirits in particular have been my passion for over a decade, the innovation and creativity illustrated on a daily basis is incredible to be part of. I can’t wait to bring all of that to the new company with the freedom to shape a seriously brilliant portfolio of purposeful brands and service some of the hospitality industry’s best outlets.
“I’ve grown through the industry, making great connections and long-term relationships along the way. I come into the role with a focused objective to build compelling, relevant and conscious brands with a team of knowledgeable drink specialists.”
The new firm is on the hunt for sales and marketing professionals with experience in spirits.
Davies said: “My focus right now is to continue my search for exciting, innovative and – where possible – first-to-market liquids and brands to collaborate with. We want to bring together a team of experts who strive to be part of something with real momentum, energy and ambition. This is a unique opportunity to join an exciting new venture and to contribute to and build from the ground up.”