Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Coolhaus puts on the Ritz
Although cookies and cream is a fan favorite flavor among many brands, a Coolhaus Ice Cream is switching up that recipe, replacing the cookies with crackers.
Coolhaus is teaming up with Mondelez International to launch its new ice cream flavor Crackers & Cream, the companies announced on social media. The flavor contains peanut butter ice cream with a Ritz cracker swirl.
Coolhaus started selling the limited edition flavor online this week. This isn’t the first time Coolhaus has partnered with a CPG brand not typically found in ice cream. Last year, Coolhaus teamed up with McCormick & Co. to launch a mustard-flavored ice cream.
By launching these limited-edition flavors with big name companies and brands, the premium ice cream company is able to raise brand awareness. More companies are promoting limited-edition partnerships to boost consumer interest, especially in the ice cream category. Last year, Ample Hills Creamery partnered with The New York Times to launch The Flavor of Record.
Ritz hasn’t shied away from innovation in its 86-year history. The signature crackers have been transformed into sandwiches, chips, Cadbury with Ritz and most recently Cheese Crispers. Depending on how this ice cream sells, it may want to do more outside partnerships in the future.
Coolhaus’s new cracker ice cream will likely stand out among the more traditional peanut butter ice creams since it has the Ritz crackers inside, but it is much pricier at $12 a pint. However, Coolhaus is known for its unique ice cream flavors — including Milkshake & Fries, Midnight Munchies and Buttered French Toast — with higher price tags, so this latest launch could be a hit among premium ice cream shoppers.
— Lillianna Byington
Jelly Belly sweetens its offerings with premium chocolate
Jelly Belly is getting into a whole new kind of bean with gourmet chocolate products.
The taste of the iconic flavor-packed jelly beans is finding its way into the center of bean-shaped truffles and chocolate bars this month. The company touts these new products as a “grown-up twist on every generations’ favorite jelly bean candies.”
The milk chocolate coated candies feature meltaway centers that taste like nine different Jelly Belly varieties: chocolate, orange, Very Cherry, coconut, strawberry cheesecake, mint, French vanilla, lemon meringue pie and blueberry. All of the flavors can be bought in a variety box, and Very Cherry, orange and mint truffles can be bought on their own or in single-flavor boxes. A chocolate bar version is also available in the Very Cherry and mint flavors.
The company known for making former President Ronald Reagan’s favorite snack has mainly stuck to jelly beans and gummy candy confections, though it first mass marketed chocolate-dipped jelly beans in 2011. The vast majority of Jelly Belly’s sweets aren’t chocolate-based, with the exception of its Harry Potter collection. The Hogwarts-friendly line started out with Bertie Bott’s Every Flavour Beans, but branched into Chocolate Frogs, as well as chocolate in the shape of wands, Hogwarts house crests and most recently a chocolate Golden Snitch.
The timing of this launch is good for Jelly Belly. David Klein, the man who created the company’s jelly beans and sold the rights to them in 1980, has recently made news of his own. As Klein looks to retire, he’s launching a “Charlie and the Chocolate Factory”-like contest, complete with Golden Tickets hidden in each state. The grand prize of the contest is the key to one of his candy factories and a candy making education. While Klein is no longer affiliated with the Jelly Belly company, he’s well known among consumers as the father of the brand — something likely to translate into sweet sales and renewed interest in Jelly Belly.
— Megan Poinski
Hostess Remixes protein powder
For snackers whose gyms have closed and are now munching on Hostess Twinkies and Chocolate CupCakes from the comfort of their living room couch during the pandemic, a new protein powder offers a way to continue the snacking and bulk up.
Bodybuilding.com and Hostess Brands are introducing protein powder flavors under new brand Remix Nutrition, flavored like Hostess Twinkies and Chocolate CupCakes.
“We are committed to helping people across the world achieve their fitness goals while still being able to enjoy the taste of their favorite treats,” Gwen Bennett, Bodybuilding.com’s senior vice president of e-commerce, said in a statement. “Who says you can’t have your Hostess Chocolate CupCake and eat it too?”
These protein powders are just the beginning. The companies say more snack cake flavors are planned for the future.
The coronavirus pandemic has prompted more consumers to take a closer look at what they put in their bodies. Beneo, a supplier of functional ingredients derived from chicory roots, beet sugar, rice and wheat, estimated 75% of consumers globally plan to eat and drink healthier as a result of the pandemic.
But consumers still want to indulge, and few items are as popular as the iconic Twinkie. While the protein powders are unlikely to deliver the same sugar rush as the real cream-filled yellow cake, it could offer just enough for someone also looking to build muscle or recover from a workout.
The mix is not the first powder to combine physical fitness with indulgence, and it’s probably not going to be the last if the products gain in popularity. Earlier this year, Dymatize, a maker of sports nutrition products, teamed up with Post Holdings to bring Pebbles cereals to protein powder flavors. The Fruity Pebbles and Cocoa Pebbles logos adorn containers of Dymatize whey protein isolate, with flavors touted as “a fun and nutritious way athletes and kids at heart can enjoy a classic taste that never gets old.”
— Christopher Doering