3rd August, 2020 by Melita Kiely
Pernod Ricard UK has made four appointments to its marketing team to help boost value growth across the company’s premium spirits and wine portfolio.
Estelle Martin, who joined the company in 2018, has been promoted to the new position of head of experiential and consumer activation. Martin will be responsible for brand experience and advocacy, delivering brand-in-hand experiences across the UK and creating consistent brand activation programmes among trade partners.
Marnie Corrigan has moved from Pernod Ricard USA to Pernod Ricard UK as brand director and will be tasked with driving growth of brands such as Absolut, Malibu, Kahlua, Havana Club, and the Scotch and Champagne portfolios.
Laura Stephen has also been appointed brand director and will be responsible for the group’s gin, Irish whiskey and low/no-alcohol categories.
Completing the set of appointments is Matthew Buttery, who has been named director of digital and e-commerce.
All four employees will report to Raja Banerji, Pernod Ricard UK marketing director.
Banerji said: “I am delighted to welcome Estelle, Marnie, Laura and Matthew to their new roles. Their collective industry experience will help us accelerate our brand experiences through multiple channels as we continue to deliver our premium portfolio of brands to consumers.”