30th July, 2020 by Nicola Carruthers
Halewood Wines & Spirits has expanded its Whitley Neill gin range with the launch of two limited edition flavours: Brazilian Lime and Strawberry and Black Pepper.
The new expressions are said to tap into the latest trends within the flavoured gin category – citrus and strawberry.
Kelly Coughlan, manager for white spirits at Halewood Wines & Spirits, said: “The popularity of flavoured gin is showing no sign of slowing down – driven in part by lockdown, with people becoming generally more experimental with new flavours and formats.
“Our Whitley Neill flavoured gin variants have always appealed to those more experimental tastes, and these two new flavours are no exception – bringing beautifully balanced, fruity flavours which take inspiration from around the world.”
According to Nielsen figures cited by the brand, citrus-flavoured gin is witnessing “strong” growth, boosted by consumer demand for citrus-based cocktails. The new Brazilian Lime Gin capitalises on this trend and also takes inspiration from creator Johnny Neill’s travels across South America.
Brazilian Lime is described as having notes of “zesty freshly peeled limes”, a “herbaceous punch” of juniper and “earthy sweet undertones of liquorice” on the finish. The gin is recommended as a base for Caipirinhas or Gimlets, or served with tonic water with a wedge of lime.
Meanwhile, Strawberry and Black Pepper is inspired by Neill and his family growing strawberries at home in Devon, England. The resulting liquid has the “bold and fruity” scent of Devon strawberries, along with hints of black peppercorns and strawberry jam. It is recommended served in a cocktail or with light tonic water and garnished with strawberries and basil leaves.
The limited edition gins come in a white bottle design and are available to buy in the on- and off-trade. Each expression has an ABV of 43% and is priced at £26 (US$33.80) per 700ml bottle.